Bio
A dynamic and highly motivated senior executive with a strategic mindset, Natalie achieves best-value public outcomes by staying focused on the desired result while responding to the various perspectives of stakeholders. A great listener, smart, without ego, and extremely empathetic. Applying these strengths to “get to yes” has been the essence of why she’s achieved outcomes others have not been able to deliver.
Education
- Doctorate of Business Administration (incomplete), Monash University
- Master of Business Administration, Monash University
- Bachelor of Business (Marketing), Monash University
- Bachelor of Arts, Monash University
Roles
- Partner, Strategy Lead, StrategyEQ
- Deputy Secretary, Strategy & Precincts, Department of Transport & Planning
- Deputy Secretary, Policy, Precincts & Innovation, Department of Transport
- Executive Director, Transport Precincts & Interface Planning, Department of Transport
- Director Planning & Development, City of Moonee Valley
- General Manager City Strategy, City of Ballarat
- General Manager Commercial and Business Improvement, Spiire
- Senior Consultant, Essential Economics, Urban & Regional Economic Development
- Account Director, Tourism, Travel and Leisure, Roy Morgan Research
- Principal, Active Relationship Marketing
- Lecturer, Charles Sturt University
- Marketing Services Manager, Dorf Industries
- Marketing Assistant, Stihl Pty Ltd
- Market Analyst, A.V. Jennings
Project Experience
Getting to yes
- Maximise Value from Data, Compass IoT
- Achieving signed-up MoU, Austroads
- Led Return to Work of the construction industry, Department of Transport
- Transport Planning Reforms, Department of Transport
- Spoil Strategy, Department of Transport
- GovHub Ballarat, design and planning to substantiate the case for Government, City of Ballarat
- Ballarat Sale Yards, Ballarat City Council
- Relocation of Ballarat Visitor Centre, Ballarat City Council
Strategic Planning
- Feasibility for future direction for Bunurong Land Council
- City Strategic Plans: Best Practice Review, City of Melbourne
- Service Review Customer Services, Open Data and Small and Family Business (CDSB), Queensland Government
- Plan for Victoria, Department of Transport & Planning
- Arden Strategic Plan, Department of Transport & Planning
- State Housing Targets, Department of Transport & Planning
- Supply of land by type, Victoria, Department of Transport & Planning
- MV2040 Strategy, Moonee Valley City Council
- Whole of municipality Development Contributions Plan (DCP), Moonee Valley City Council
- Introduction of neighbourhood model, Moonee Valley City Council
- Re-wrote the MV Planning Scheme, Moonee Valley City Council
- Moonee Ponds Activity Centre Zone, Moonee Valley City Council
- City-wide flood modelling, Moonee Valley City Council
- Planning work for the Ballarat Link Road, Ballarat City Council
- Early work on Ballarat Waste to Energy Facility, Ballarat City Council
- Ballarat Strategy, Ballarat City Council
- Introduction of the then 'new' residential zones, Ballarat City Council
Urban & Regional Development
- Small Lots Study, Municipal Association of Victoria
- Metro 1 Eastern and Southern Corridors Project
- Macedon Ranges Settlement Strategy, Macedon Ranges Shire Council
- Colac-Otway Rural Living Strategy, Colac-Otway Shire Council
- Forrest Structure Plan, Colac-Otway Shire
- Bayside Housing Capacities, City of Bayside
- Moyne Warrnambool Rural Settlement Strategy, Moyne Shire and Warrnambool City Councils
- Dunedin Industrial Land Research, Dunedin City Council
- Benalla Planning for Change, Benalla Shire Council
- Traralgon Station Precinct, Assessment of demand for land uses, VicTrack
- Greenvale Hospital Site, Highest and Best Use, private client
- Wodonga Land Release, Highest and Best Use, VicTrack
- Retail and Office Demand Assessment Peer Review, VicUrban
- Shepparton Economic Strategy Review, City of Shepparton
- Boroondara Economic Strategy, City of Boroondara
- VicUrban Economic Indicators, VicUrban
- Heritage Golf and Country Club Development, Economic Benefits Assessment, private client
- Nillumbik Green Wedge Management Plan, Economic Analysis, Nillumbik Shire Council
- Auckland CBD Retail Development Strategy, Auckland City Council
- Shepparton Show Me Retail Study, Shepparton City Council